During a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at British pounds. A year earlier, it amounted to pounds.
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UK DMA. (May 25, 2021). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP)." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. (2021). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average Return-on-investment (Roi) of Email Marketing Campaigns in The United Kingdom (Uk) from 2016 to 2021 (in Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA, Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) ÌÇÐÄÆƽâ°æ, /statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/ (last visited August 01, 2026)
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) [Graph], UK DMA, May 25, 2021. [Online]. Available: /statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
