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Email marketing performance in the financial services and insurance sector worldwide in 1st quarter 2025 and 1st quarter 2026, by metric

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Source

Release date

April 2026

Region

Worldwide

Survey time period

Q1 2025 and Q1 2026

Citation formats

Finance & insurance email marketing metrics worldwide 2025-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2026

Between the first of 2025 and the first quarter of 2026, nearly all metrics related to marketing emails sent by the financial services and insurance (FSI) sector varied negatively. The total click rate, for instance, went from **** percent in early 2025 to nearly *** percent a year later.

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