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Email marketing performance in the travel, hospitality, and entertainment sector worldwide in 1st quarter 2025 and 1st quarter 2026, by metric

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Source

Release date

April 2026

Region

Worldwide

Survey time period

Q1 2025 and Q1 2026

Citation formats

Travel, hospitality & entertainment email marketing metrics worldwide 2025-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2026

Between the first quarter of 2025 and the first quarter of 2026, nearly all metrics related to marketing emails sent by the travel, hospitality, and entertainment (TH+E) sector declined, except for the , which went from less than **** percent in early 2025 to over *** percent a year later. According to the source, the growth in indicated higher efficiency among recipients who did open such emails.

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