** n (2012) = 161; n (2013) = 128; n (2014) = 73, n (2015) = 123 Multiple answers were possible. Figures for 2012 to 2013 published earlier by the source.
Citation formats
Factors helping e-mail marketers achieve goals in the UK 2012-2015
This statistic displays the factors UK e-mail marketers named most important in helping achieve business goals from 2012 to 2015. In 2012, click rates ranked first, at 63 percent of respondents reporting click rates as an important factor. Of marketers, 44 percent reported conversion rates as the most important factor in 2013.
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UK DMA, & dotmailer . (February 16, 2016). Thinking about the following factors, which of them are most important to you in helping you achieve your business goals? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, und dotmailer . "Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?." Chart. February 16, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, dotmailer . (2016). Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, and dotmailer . "Thinking about The following Factors, Which of Them Are Most Important to You in Helping You Achieve Your Business Goals?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2016, /statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA & dotmailer , Thinking about the following factors, which of them are most important to you in helping you achieve your business goals? ÌÇÐÄÆƽâ°æ, /statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/ (last visited August 05, 2026)
Thinking about the following factors, which of them are most important to you in helping you achieve your business goals? [Graph], UK DMA, & dotmailer , February 16, 2016. [Online]. Available: /statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
