* Dates of most recent survey were from October to December 2016. ** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289. Figures for 2014 published earlier by the source. The source does not provide information on the methodology of the 2011 data.
Citation formats
Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
This statistic displays the expected change in e-mail marketing spending in the United Kingdom (UK) from 2011 to 2017. In 2016, 46 percent of respondents reported expecting the e-mail marketing expenditure to increase (seven percent less than in 2016), while another 46 percent of marketers expected the expenditure to stay the same (three percent more than in 2016).
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UK DMA, & dotmailer . (March 26, 2019). Looking forward, how would you expect your company’s expenditure on e-mail to change? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
UK DMA, und dotmailer . "Looking forward, how would you expect your company’s expenditure on e-mail to change?." Chart. March 26, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
UK DMA, dotmailer . (2019). Looking forward, how would you expect your company’s expenditure on e-mail to change?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
UK DMA, and dotmailer . "Looking Forward, How Would You Expect Your Company’s Expenditure on E-mail to Change?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2019, /statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
UK DMA & dotmailer , Looking forward, how would you expect your company’s expenditure on e-mail to change? ÌÇÐÄÆƽâ°æ, /statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/ (last visited August 06, 2026)
Looking forward, how would you expect your company’s expenditure on e-mail to change? [Graph], UK DMA, & dotmailer , March 26, 2019. [Online]. Available: /statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
