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Advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment (in billion euros)

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Sources

Release date

July 2024

Region

Germany

Survey time period

2022 and 2023

Number of respondents

1505 decision makers at market companies

Method of interview

Computer-assisted telephone interviews (CATI)

Citation formats

Dialogue marketing advertising expenditure in Germany 2022-2023, by segment

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 7, 2024

This statistic shows data on the advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment. In 2023, expenditures for the online marketing segment were at roughly **** billion euros. In the same year, the total dialogue marketing ad expenditure in Germany amounted to almost ** billion euros.

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