* The source provides the following note: "The figures for 2014 onwards are not historically comparable; different methodologies were used for internet advertising spend for the periods 2011-2013, 2014-2015 and 2016-2020."
Citation formats
Film distributors advertising spend in the UK and Ireland 2007-2020, by medium
In 2020, the advertising spending of film distributors to promote film releases in the United Kingdom and Ireland in amounted to **** million British pounds. Outdoor advertising spending accounted for the largest share of the total, at **** billion British pounds that year.
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British Film Institute. (September 4, 2021). Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
British Film Institute. "Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP)." Chart. September 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
British Film Institute. (2021). Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
British Film Institute. "Advertising Spending of Film Distributors in The United Kingdom and Republic of Ireland from 2007 to 2020, by Medium (in Million Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2021, /statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
British Film Institute, Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP) ÌÇÐÄÆƽâ°æ, /statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/ (last visited July 30, 2026)
Advertising spending of film distributors in the United Kingdom and Republic of Ireland from 2007 to 2020, by medium (in million GBP) [Graph], British Film Institute, September 4, 2021. [Online]. Available: /statistics/297493/film-distributors-ad-spend-by-medium-uk-and-ireland/
