| Characteristic | Expenditure in billion euros |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
October 2020
More information
Region
Germany
Survey time period
2008 to 2019
Number of respondents
2,769 marketing decision-makers in German companies (2017)
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
* The value reflects only the external expenditure. Total expenditure for 2016 and 2016 were not reported in the study.
Some figures were taken from previous publications.
The number of persons surveyed in previous years may vary.
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