Data is based on emails sent through MailUp platform.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
Citation formats
Click-to-open rate of DEM e-mails in Italy 2020, by B2B industry
In Italy, in 2020, technology, computer and electronics was the B2B (business-to-business) industry with the highest rate of DEM e-mails that were clicked by users, with **** percent. Apparel and accessories followed, with a rate of **** percent.
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MailUp. (April 23, 2021). Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. "Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry." Chart. April 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. (2021). Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. "Click-to-open Rate of Direct E-mail Marketing (Dem) E-mails in Italy in 2020, by B2b (Business-to-business) Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2021, /statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp, Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry ÌÇÐÄÆƽâ°æ, /statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/ (last visited July 31, 2026)
Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry [Graph], MailUp, April 23, 2021. [Online]. Available: /statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
