In 2024, digital advertising was estimated to account for **** percent of total advertising spending in the United Kingdom (UK). The share is expected to increase to **** percent by 2028.
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eMarketer. (May 8, 2024). Share of digital in advertising spending in the United Kingdom from 2012 to 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. "Share of digital in advertising spending in the United Kingdom from 2012 to 2028." Chart. May 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. (2024). Share of digital in advertising spending in the United Kingdom from 2012 to 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. "Share of Digital in Advertising Spending in The United Kingdom from 2012 to 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2024, /statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer, Share of digital in advertising spending in the United Kingdom from 2012 to 2028 ÌÇÐÄÆƽâ°æ, /statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/ (last visited August 04, 2026)
Share of digital in advertising spending in the United Kingdom from 2012 to 2028 [Graph], eMarketer, May 8, 2024. [Online]. Available: /statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
