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Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry

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Source

Release date

2021

Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

Citation formats

Click-through rate of DEM e-mails in Italy 2020, by B2C industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2021
In Italy, in 2020, assciations and political organizations was the B2C (business-to-consumer) industry that eported the highest CTR (click-through rate) of direct email marketing (DEM) mails, with *** percent. It was followed by large scale distribution, with *** percent.
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Digital marketing in ItalyDigital advertising in the U.S.Online advertising metricsSocial media advertising and marketing worldwideDigital advertising formats in the U.S.
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