* Participants included company (in-house marketers)
as well as supply-side respondents (agencies and consultants). Detailed breakdowns of the respondent profiles are included in the study's appendix. For additional information and a sample of the original study, click .
Citation formats
Marketers' use of copywriting and content marketing services in the UK 2012-2013
This statistic displays the results of a survey of company (in-house) marketers in the United Kingdom regarding their use of copywriting or content marketing strategy development services in 2012 and 2013. According to the source, Econsultancy, 58 percent of respondents reported using copywriting services in 2013, up from 44 percent in 2012.
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Econsultancy, & MarketingCharts. (July 16, 2013). Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
Econsultancy, und MarketingCharts. "Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013." Chart. July 16, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
Econsultancy, MarketingCharts. (2013). Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
Econsultancy, and MarketingCharts. "Marketers' Use of Copywriting Services and Content Marketing Strategy Development Services in The Uk from 2012 to 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jul 2013, /statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
Econsultancy & MarketingCharts, Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013 ÌÇÐÄÆƽâ°æ, /statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/ (last visited August 05, 2026)
Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013 [Graph], Econsultancy, & MarketingCharts, July 16, 2013. [Online]. Available: /statistics/266929/marketers-use-of-copywriting-and-content-marketing-services-in-the-uk/
