*The survey was conducted among 200 business professionals operating for medium and large investing enterprises in the following sectors: entertainment, food, fashion, automotive, tourism and finance/banking.
Citation formats
Firms' expectations towards digital marketing partners in Italy 2019
As of 2019, more and more Italian businesses started performing in-house digital marketing activities or decided to be supported by one or more external partners. According to the survey results, ** percent of the companies under study declared that a consultancy and strategic approach was the most important aspect they considered. By contrast, only percent of the respondents had expectations towards innovative solutions for keeping up with new market developments.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB (U.S.). (October 31, 2019). Firms' expectations towards digital marketing partners in Italy as of 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1084468/expectations-towards-business-partners-in-italy/
IAB (U.S.). "Firms' expectations towards digital marketing partners in Italy as of 2019." Chart. October 31, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1084468/expectations-towards-business-partners-in-italy/
IAB (U.S.). (2019). Firms' expectations towards digital marketing partners in Italy as of 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1084468/expectations-towards-business-partners-in-italy/
IAB (U.S.). "Firms' Expectations towards Digital Marketing Partners in Italy as of 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2019, /statistics/1084468/expectations-towards-business-partners-in-italy/
IAB (U.S.), Firms' expectations towards digital marketing partners in Italy as of 2019 ÌÇÐÄÆƽâ°æ, /statistics/1084468/expectations-towards-business-partners-in-italy/ (last visited July 30, 2026)
Firms' expectations towards digital marketing partners in Italy as of 2019 [Graph], IAB (U.S.), October 31, 2019. [Online]. Available: /statistics/1084468/expectations-towards-business-partners-in-italy/
