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Benefits of using data in making decisions according to marketers worldwide as of May 2013

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Sources

Release date

August 2013

Region

Worldwide

Survey time period

March to May 2013

Number of respondents

n = 2,200 marketers from comapnies with annual revenues greater than 100 million U.S. dollars

Citation formats

Benefits of using data in making marketing decisions worldwide in 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 13, 2013
The statistic shows data on the benefits of using data in making marketing decisions, as defined by marketers between March and May 2013. During the global survey, ** percent of respondents stated using data helped avoid over-communicating.
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Topics

Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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$199 USD
per month, billed annually 1
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