According to a survey conducted between August and September 2022 among marketers in the United States who are professionally aware of the metaverse, ** percent of respondents said they would not disclose to consumers that a metaverse influencer they worked with was not a real person.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Sitecore. (October 18, 2022). Share of marketers who would tell consumers Metaverse influencers they are working with are not real people in the United States as of September 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1345262/marketers-disclose-metaverse-influencers-not-real-people-us/
Sitecore. "Share of marketers who would tell consumers Metaverse influencers they are working with are not real people in the United States as of September 2022." Chart. October 18, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1345262/marketers-disclose-metaverse-influencers-not-real-people-us/
Sitecore. (2022). Share of marketers who would tell consumers Metaverse influencers they are working with are not real people in the United States as of September 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1345262/marketers-disclose-metaverse-influencers-not-real-people-us/
Sitecore. "Share of Marketers Who Would Tell Consumers Metaverse Influencers They Are Working with Are Not Real People in The United States as of September 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Oct 2022, /statistics/1345262/marketers-disclose-metaverse-influencers-not-real-people-us/
Sitecore, Share of marketers who would tell consumers Metaverse influencers they are working with are not real people in the United States as of September 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1345262/marketers-disclose-metaverse-influencers-not-real-people-us/ (last visited July 29, 2026)
Share of marketers who would tell consumers Metaverse influencers they are working with are not real people in the United States as of September 2022 [Graph], Sitecore, October 18, 2022. [Online]. Available: /statistics/1345262/marketers-disclose-metaverse-influencers-not-real-people-us/