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Leading organizational benefits of using artificial intelligence (AI) tools according to marketers in the United States as of July 2024

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Source

Release date

July 2024

Region

United States

Survey time period

2024

Number of respondents

1,062 respondents

Special properties

among marketing and advertising professionals

Method of interview

Online survey

Supplementary notes

The source does not specify the survey type or dates. The presented survey date is the date of release.

Multiple answers were possible.

Citation formats

Top organizational marketing benefits of AI tool usage in U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 26, 2025

According to a survey in 2024 in the United States, ** percent of marketing and advertising professionals who were using artificial intelligence (AI) tools said that the leading organizational benefit was effective collaboration. Another ** percent of respondents said effective data sharing and better customer experiences, respectively.

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