Figures may not add up to 100 percent due to rounding. The source does not give any information about the type of survey used. Survey methodology was extracted from .
Citation formats
Effectiveness of video ads compared to select ad tactics in the U.S. in 2013
The statisitc presents the effectiveness of video ads compared to select ad tactics as evaluated by ad agency executives in the United States in . According to BrightRoll, ** percent of responding advertising agency executives reported that video ads were less effective than search advertising.
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BrightRoll, & eMarketer. (May 22, 2013). Effectiveness of video ads compared to select ad tactics in the United States in 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, und eMarketer. "Effectiveness of video ads compared to select ad tactics in the United States in 2013." Chart. May 22, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, eMarketer. (2013). Effectiveness of video ads compared to select ad tactics in the United States in 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, and eMarketer. "Effectiveness of Video Ads Compared to Select Ad Tactics in The United States in 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2013, /statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll & eMarketer, Effectiveness of video ads compared to select ad tactics in the United States in 2013 ÌÇÐÄÆƽâ°æ, /statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/ (last visited August 05, 2026)
Effectiveness of video ads compared to select ad tactics in the United States in 2013 [Graph], BrightRoll, & eMarketer, May 22, 2013. [Online]. Available: /statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
