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Change in digital advertising spending in Chile in 2024 and 2025, by selected format

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Sources

Release date

January 2025

Region

Chile

Survey time period

as of January 10, 2025

Supplementary notes

* Forecast.

The source provides no 2025 figure for search.

Citation formats

Change in digital advertising spending in Chile 2024-2025, by selected format

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 10, 2025

In 2025, spending on social media advertising in Chile will increase by an estimated **** percent, down from a **** percent growth rate recorded a year earlier. Investments in online video advertising will also decelerate from *** percent in 2024 to a forecast *** percent in the following year. According to the same projections, overall changes in digital and traditional ad media in Chile in 2025 will reach **** and **** percent, respectively.

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