In 2024, digital advertising spending in Sweden stood at roughly **** billion Swedish kronor. Display was the largest format, accounting for *** billion kronor, followed by video with **** billion and social media with **** billion. Search was the least invested-in format, having attracted *** million kronor.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Dagens Media. (January 14, 2025). Digital advertising spending in Sweden in 2024, by format (in billion SEK) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Dagens Media. "Digital advertising spending in Sweden in 2024, by format (in billion SEK)." Chart. January 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Dagens Media. (2025). Digital advertising spending in Sweden in 2024, by format (in billion SEK). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Dagens Media. "Digital Advertising Spending in Sweden in 2024, by Format (in Billion Sek)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2025, /statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Dagens Media, Digital advertising spending in Sweden in 2024, by format (in billion SEK) ÌÇÐÄÆƽâ°æ, /statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/ (last visited July 24, 2026)
Digital advertising spending in Sweden in 2024, by format (in billion SEK) [Graph], Dagens Media, January 14, 2025. [Online]. Available: /statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
