In 2024, display was the largest digital advertising format in Sweden, accounting for ** percent of the total digital ad spend. Video and social media attracted ** percent and ** percent, respectively, while the share of search stood at ** percent.
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ÌÇÐÄÆƽâ°æ. (January 14, 2025). Distribution of digital advertising spending in Sweden in 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/675389/internet-advertising-revenue-in-sweden-forecast/
ÌÇÐÄÆƽâ°æ. "Distribution of digital advertising spending in Sweden in 2024, by format." Chart. January 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/675389/internet-advertising-revenue-in-sweden-forecast/
ÌÇÐÄÆƽâ°æ. (2025). Distribution of digital advertising spending in Sweden in 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/675389/internet-advertising-revenue-in-sweden-forecast/
ÌÇÐÄÆƽâ°æ. "Distribution of Digital Advertising Spending in Sweden in 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2025, /statistics/675389/internet-advertising-revenue-in-sweden-forecast/
ÌÇÐÄÆƽâ°æ, Distribution of digital advertising spending in Sweden in 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/675389/internet-advertising-revenue-in-sweden-forecast/ (last visited July 28, 2026)
Distribution of digital advertising spending in Sweden in 2024, by format [Graph], ÌÇÐÄÆƽâ°æ, January 14, 2025. [Online]. Available: /statistics/675389/internet-advertising-revenue-in-sweden-forecast/
