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To what extent do you trust the following forms of advertising/recommendation?

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Sources

Release date

September 2015

Region

Saudi Arabia

Survey time period

Q1 2015

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

The source surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for Saudi Arabia only was not provided by the source.

Citation formats

Trust in advertising in Saudi Arabia 2015, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2015
This chart shows how much consumers from Saudi Arabia trusted various kinds of advertising in the first quarter of 2015. According to the survey results, personal recommendations were the most trusted form of advertising with ** percent of respondents stating that they somewhat or completely trusted recommendations they got from friends and acquaintances. TV was the most trusted among traditional media. TV ad spend is expected to amount to *** U.S. dollars in Saudi Arabia in 2017. The medium attracting highest ad investment in the country is out-of-home, trusted by ** percent of the online population.
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