| Characteristic | Early stage (awareness/interest) | Middle stage (consideration/intent) | Late stage (evaluation/purchase) |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
Download
Source
Sources
Release date
October 2018
More information
Region
North America
Survey time period
June and July 2018
Number of respondents
192 respondents
Special properties
among B2B marketers
Method of interview
Email survey
Supplementary notes
Question: In Which Stage of the Buyer’s Journey Is Each Content Type
Most Effective When Used for Demand Generation Purposes?
Effective was defined as succeeding at moving leads/potential customers to the next stage (e.g., generating an initial inquiry, nurturing a lead through
the buying process or convincing/persuading someone to make a purchase) based on your organization’s specific objectives.
Citation formats
