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Importance of content in the buying journey according to B2B marketing professionals worldwide as of December 2018

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Sources

Release date

February 2019

Region

Worldwide

Survey time period

December 2018

Number of respondents

204 respondents

Citation formats

Importance of content in buying process of B2B marketers worldwide 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 3, 2019
In a December 2018 survey, ** percent of global marketing professionals considered the prospective vendor's content to be very important in their decision-making process. On the contrary, *** percent of respondents did not consider vendor-supplied content to be of importance.
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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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