Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers in selected countries worldwide as of August 2024
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A 2024 global survey asked business-to-business (B2B) content marketers to select up to three organic social media platforms delivering the best value for their organizations. Approximately ** percent chose ***. Facebook, Instagram, and YouTube rounded up the top four, selected by **, **, and ** percent, respectively.
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Content Marketing Institute. (October 9, 2024). Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers in selected countries worldwide as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/311524/effectiveness-of-b2b-social-media-content-marketing/
Content Marketing Institute. "Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers in selected countries worldwide as of August 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/311524/effectiveness-of-b2b-social-media-content-marketing/
Content Marketing Institute. (2024). Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers in selected countries worldwide as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/311524/effectiveness-of-b2b-social-media-content-marketing/
Content Marketing Institute. "Organic Social Media Platforms Delivering The Best Value for Organizations According to Business-to-business (B2b) Content Marketers in Selected Countries Worldwide as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/311524/effectiveness-of-b2b-social-media-content-marketing/
Content Marketing Institute, Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers in selected countries worldwide as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/311524/effectiveness-of-b2b-social-media-content-marketing/ (last visited July 20, 2026)
Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers in selected countries worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: /statistics/311524/effectiveness-of-b2b-social-media-content-marketing/
