During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.
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Content Marketing Institute. (October 9, 2024). Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. (2024). Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of Business-to-business (B2b) Marketers with a Documented Content Strategy Worldwide from 2017 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute, Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/ (last visited July 31, 2026)
Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: /statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
