As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations used social media platforms organically to distribute content during the 12 months preceding the survey. A blog on a corporate website and an email newsletter followed, respectively, mentioned by ** and ** percent of the participants. According to the same study, around ** percent of B2B marketers anticipated a rise in investments in AI-powered content optimization and creation.
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Content Marketing Institute. (October 9, 2024). Leading channels used by business-to-business (B2B) content marketers worldwide as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
Content Marketing Institute. "Leading channels used by business-to-business (B2B) content marketers worldwide as of August 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
Content Marketing Institute. (2024). Leading channels used by business-to-business (B2B) content marketers worldwide as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
Content Marketing Institute. "Leading Channels Used by Business-to-business (B2b) Content Marketers Worldwide as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
Content Marketing Institute, Leading channels used by business-to-business (B2B) content marketers worldwide as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/ (last visited July 31, 2026)
Leading channels used by business-to-business (B2B) content marketers worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: /statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/
