Leading goals companies achieved successfully with the help of content marketing according to business-to-business (B2B) marketers worldwide as of August 2024
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As of August 2024, approximately*** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations successfully created brand awareness with the help of content marketing during the 12 months preceding the survey. Generating demand or leads and nurturing subscribers, the audience, or leads followed, respectively mentioned by ** and ** percent of respondents. According to the same study, about **percent of marketers expected increases in B2B content marketing budgets in 2025.
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Content Marketing Institute. (October 9, 2024). Leading goals companies achieved successfully with the help of content marketing according to business-to-business (B2B) marketers worldwide as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/235180/organizational-goals-for-content-marketing-worldwide/
Content Marketing Institute. "Leading goals companies achieved successfully with the help of content marketing according to business-to-business (B2B) marketers worldwide as of August 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/235180/organizational-goals-for-content-marketing-worldwide/
Content Marketing Institute. (2024). Leading goals companies achieved successfully with the help of content marketing according to business-to-business (B2B) marketers worldwide as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/235180/organizational-goals-for-content-marketing-worldwide/
Content Marketing Institute. "Leading Goals Companies Achieved Successfully with The Help of Content Marketing According to Business-to-business (B2b) Marketers Worldwide as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/235180/organizational-goals-for-content-marketing-worldwide/
Content Marketing Institute, Leading goals companies achieved successfully with the help of content marketing according to business-to-business (B2B) marketers worldwide as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/235180/organizational-goals-for-content-marketing-worldwide/ (last visited July 30, 2026)
Leading goals companies achieved successfully with the help of content marketing according to business-to-business (B2B) marketers worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: /statistics/235180/organizational-goals-for-content-marketing-worldwide/
