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Share of content marketing in marketing budgets in North America 2011, by company size

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Sources

Release date

December 2011

Region

North America

Survey time period

August 2011

Number of respondents

1,092 respondents

Special properties

among B2B marketers

Method of interview

Email survey

Citation formats

Content marketing budgets as share of total budgets in North America 2011

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2012
The graph shows the share of content marketing budgets in total marketing budgets in North America 2011, by company size. In 2011, large companies, with more than a thousand employees, devoted 20 percent of their total marketing budgets to content marketing only.
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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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