As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included social media advertising and promoted posts among their paid channels for content distribution. Search engine marketing (SEM) and pay-per-click (PPC) tactics followed, mentioned by ** percent of respondents. According to the same study, B2B content marketers' top channels included organic social media and corporate blogs.
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Content Marketing Institute. (October 9, 2024). Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. "Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. (2024). Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. "Leading Types of Paid Content Distribution Methods Used by Business-to-business (B2b) Marketers Worldwide as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute, Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/328641/advertising-usage-b2b-content-marketing-north-america/ (last visited July 21, 2026)
Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: /statistics/328641/advertising-usage-b2b-content-marketing-north-america/
