Approximately 42 percent of business-to-business (B2B) marketers surveyed in the United States in 2026 cited the workload as one of their biggest challenges. Two years earlier, that was mentioned by 29 percent of respondents. Also in 2024, about 33 percent of the participants included marketing technologies (martech) not being integrated among their obstacles, versus 27 percent in 2026.
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ON24. (June 16, 2026). Biggest challenges for business-to-business (B2B) marketers in the United States in 2024 and 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1664205/data-types-personalization-b2b-marketing-united-states/
ON24. "Biggest challenges for business-to-business (B2B) marketers in the United States in 2024 and 2026." Chart. June 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1664205/data-types-personalization-b2b-marketing-united-states/
ON24. (2026). Biggest challenges for business-to-business (B2B) marketers in the United States in 2024 and 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1664205/data-types-personalization-b2b-marketing-united-states/
ON24. "Biggest Challenges for Business-to-business (B2b) Marketers in The United States in 2024 and 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2026, /statistics/1664205/data-types-personalization-b2b-marketing-united-states/
ON24, Biggest challenges for business-to-business (B2B) marketers in the United States in 2024 and 2026 ÌÇÐÄÆƽâ°æ, /statistics/1664205/data-types-personalization-b2b-marketing-united-states/ (last visited July 27, 2026)
Biggest challenges for business-to-business (B2B) marketers in the United States in 2024 and 2026 [Graph], ON24, June 16, 2026. [Online]. Available: /statistics/1664205/data-types-personalization-b2b-marketing-united-states/
