As of August 2024, around one-third (or ** percent) of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations intended to raise content marketing budgets by between *** and **** percent in 2025, while ** percent of respondents stated they planned to increase them by over **** percent. Approximately ** percent expected budgets to remain the same, percent predicted a decrease, and **** percent said they were unsure about such changes. According to the same study, social media and corporate blogs ranked among B2B content marketers' most used channels.
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Content Marketing Institute. (October 9, 2024). Changes in organizations' content marketing budgets in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Changes in organizations' content marketing budgets in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. (2024). Changes in organizations' content marketing budgets in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Changes in Organizations' Content Marketing Budgets in 2025 According to Business-to-business (B2b) Content Marketers Worldwide as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute, Changes in organizations' content marketing budgets in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/372832/b2b-marketing-budgets-change/ (last visited July 15, 2026)
Changes in organizations' content marketing budgets in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: /statistics/372832/b2b-marketing-budgets-change/
