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Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022

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Source

Release date

September 2022

Region

United States

Survey time period

July 2022

Number of respondents

183 respondents

Special properties

professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning software for advertising, content, or copywriting generation

Method of interview

Online survey

Supplementary notes

Respondents that gave a "Don't know" answer were removed from total.

Citation formats

Top marketing challenges of AI and ML usage in U.S. companies 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2023

A survey carried out in July 2022 in the United States found out that ** percent of marketing professionals that were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs said that their leading challenges were risk and governance issues. Another ** percent of professionals working with AI and ML stated that the AI and ML technologies were too difficult to use or deploy. An additional ** percent of U.S. marketing professionals shared that AI and ML's costs were a challenge as well.

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Machine learningCloud computingArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing AI chips
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