Leading ways business-to-business (B2B) marketers expected artificial intelligence (AI) to reshape the next phase of marketing in the United States as of April 2026
Characteristic
Share of respondents
Taking action on buyer insights will become faster and easier to do
79%
AI will make marketing automation more efficient and effective
78%
Using AI in marketing will be essential to success in the years ahead
77%
AI will allow marketers to scale and improve personalization
76%
Intelligent use of AI will improve the buyer experience
73%
Businesses that use AI will see stronger revenue performance
68%
AI will reduce barriers to reaching global buyers
68%
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As of April 2026, nearly 80 percent of business-to-business (B2B) marketers surveyed across the United States agreed that, due to artificial intelligence (AI), taking action on buyer insights would become faster and easier to do. A similar share of respondents said AI would make marketing automation more efficient and effective.
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MarketingCharts. (July 22, 2026). Leading ways business-to-business (B2B) marketers expected artificial intelligence (AI) to reshape the next phase of marketing in the United States as of April 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1664199/ai-reshape-b2b-marketing-united-states/
MarketingCharts. "Leading ways business-to-business (B2B) marketers expected artificial intelligence (AI) to reshape the next phase of marketing in the United States as of April 2026." Chart. July 22, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1664199/ai-reshape-b2b-marketing-united-states/
MarketingCharts. (2026). Leading ways business-to-business (B2B) marketers expected artificial intelligence (AI) to reshape the next phase of marketing in the United States as of April 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1664199/ai-reshape-b2b-marketing-united-states/
MarketingCharts. "Leading Ways Business-to-business (B2b) Marketers Expected Artificial Intelligence (Ai) to Reshape The next Phase of Marketing in The United States as of April 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jul 2026, /statistics/1664199/ai-reshape-b2b-marketing-united-states/
MarketingCharts, Leading ways business-to-business (B2B) marketers expected artificial intelligence (AI) to reshape the next phase of marketing in the United States as of April 2026 ÌÇÐÄÆƽâ°æ, /statistics/1664199/ai-reshape-b2b-marketing-united-states/ (last visited July 28, 2026)
Leading ways business-to-business (B2B) marketers expected artificial intelligence (AI) to reshape the next phase of marketing in the United States as of April 2026 [Graph], MarketingCharts, July 22, 2026. [Online]. Available: /statistics/1664199/ai-reshape-b2b-marketing-united-states/
