During a late 2025 global survey, approximately ** percent of responding marketers cited data quality or access issues as barriers preventing broader generative artificial intelligence (GenAI) adoption in their marketing workflows. A difficulty in connecting AI insights across multiple systems followed closely, mentioned by ** percent of the participants.
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Mediaocean. (January 13, 2026). Leading barriers preventing broader generative artificial intelligence (GenAI) adoption in marketing workflows worldwide as of November 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1661829/barriers-gen-ai-marketing-worldwide/
Mediaocean. "Leading barriers preventing broader generative artificial intelligence (GenAI) adoption in marketing workflows worldwide as of November 2025." Chart. January 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1661829/barriers-gen-ai-marketing-worldwide/
Mediaocean. (2026). Leading barriers preventing broader generative artificial intelligence (GenAI) adoption in marketing workflows worldwide as of November 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1661829/barriers-gen-ai-marketing-worldwide/
Mediaocean. "Leading Barriers Preventing Broader Generative Artificial Intelligence (Genai) Adoption in Marketing Workflows Worldwide as of November 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2026, /statistics/1661829/barriers-gen-ai-marketing-worldwide/
Mediaocean, Leading barriers preventing broader generative artificial intelligence (GenAI) adoption in marketing workflows worldwide as of November 2025 ÌÇÐÄÆƽâ°æ, /statistics/1661829/barriers-gen-ai-marketing-worldwide/ (last visited July 27, 2026)
Leading barriers preventing broader generative artificial intelligence (GenAI) adoption in marketing workflows worldwide as of November 2025 [Graph], Mediaocean, January 13, 2026. [Online]. Available: /statistics/1661829/barriers-gen-ai-marketing-worldwide/
