Leading reasons to invest in artificial intelligence (AI) according to business-to-business (B2B) marketers in the United States as of April 2026, by AI adoption level
Characteristic
Significantly using AI
Partially using AI
Efficiency
69%
70%
Time saving
50%
69%
Better data and insight
55%
40%
Better business results
62%
36%
Improved ROI
53%
36%
Scale marketing programs
51%
36%
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During an April 2026 survey among business-to-business (B2B) marketers in the United States, approximately 69 percent of respondents partially using artificial intelligence (AI) at work said time saving would be a reason to invest in AI. Among participants significantly using the technology, only half chose that same answer.
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ON24. (June 16, 2026). Leading reasons to invest in artificial intelligence (AI) according to business-to-business (B2B) marketers in the United States as of April 2026, by AI adoption level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1664200/reasons-invest-ai-b2b-marketing-united-states/
ON24. "Leading reasons to invest in artificial intelligence (AI) according to business-to-business (B2B) marketers in the United States as of April 2026, by AI adoption level." Chart. June 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1664200/reasons-invest-ai-b2b-marketing-united-states/
ON24. (2026). Leading reasons to invest in artificial intelligence (AI) according to business-to-business (B2B) marketers in the United States as of April 2026, by AI adoption level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1664200/reasons-invest-ai-b2b-marketing-united-states/
ON24. "Leading Reasons to Invest in Artificial Intelligence (Ai) According to Business-to-business (B2b) Marketers in The United States as of April 2026, by Ai Adoption Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2026, /statistics/1664200/reasons-invest-ai-b2b-marketing-united-states/
ON24, Leading reasons to invest in artificial intelligence (AI) according to business-to-business (B2B) marketers in the United States as of April 2026, by AI adoption level ÌÇÐÄÆƽâ°æ, /statistics/1664200/reasons-invest-ai-b2b-marketing-united-states/ (last visited August 05, 2026)
Leading reasons to invest in artificial intelligence (AI) according to business-to-business (B2B) marketers in the United States as of April 2026, by AI adoption level [Graph], ON24, June 16, 2026. [Online]. Available: /statistics/1664200/reasons-invest-ai-b2b-marketing-united-states/
