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Executives' perceptions of loyalty programs in the United States between October and November 2022

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Source

Release date

January 2023

Region

United States

Survey time period

October 15 and November 22, 2022

Number of respondents

410 respondents

Age group

18 years and older

Special properties

among C-suite officers, business owners, upper management, directors and corporate board members

Method of interview

Online survey

Citation formats

Executives' perceptions of loyalty programs in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 23, 2023

Over **** out of 10 executives surveyed in the United States between October and November 2022 agreed that their loyalty programs should provide customers more rewards or benefits. For ** percent of the respondents, their loyalty programs are similar to others in their industry. According to the same survey, executives considered changes to loyalty programs a factor positively affecting customer loyalty.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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