| Characteristic | Economically active consumers | Mass market consumers |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Sources
Release date
March 2024
More information
Region
South Africa
Survey time period
2023
Number of respondents
46,500 respondents
Supplementary notes
The quesion was originally stated as: "How do you prefer to make use of a loyalty programme?"
*Mass market consumers are, according to the source, those consumers living in homes with a monthly household income of R10,000 per month or less.
Economically active consumers are, according to the source, those consumers living in homes with a monthly household income of R10,000 per month or more.
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