According to a survey conducted in May 2022 in the United States, ** percent of consumers considered loyalty programs flexible in rewards to be an important feature when getting a personalized experience from a company or brand. For ** percent of respondents, the benefit was more important when considering a customized experience from airlines.
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PwC. (June 28, 2022). Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
PwC. "Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business." Chart. June 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
PwC. (2022). Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
PwC. "Importance of Loyalty Programs Flexible in Rewards for Personalization According to Consumers in The United States as of May 2022, by Type of Business." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2022, /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
PwC, Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business ÌÇÐÄÆƽâ°æ, /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/ (last visited July 15, 2026)
Importance of loyalty programs flexible in rewards for personalization according to consumers in the United States as of May 2022, by type of business [Graph], PwC, June 28, 2022. [Online]. Available: /statistics/1372749/importance-of-loyalty-programs-for-personalization-us/
