ÌÇÐÄÆƽâ°æ

This chart presents data showing the relationship of consumers to brands worldwide in September 2014, by age. During the survey, 45 percent of respondents aged 16 to 34 stated that brands played a decisive role in their lives.

Brand value - additional information

The brand is considered the most important tool a company has and is at the forefront of establishing a connection with the consumer. The value of a brand can be measured based on its budget and the consumer's perception of the brand.
Among the top global brands in 2014, in terms of brand value, Apple was at the top, with a value of 118.86 billion U.S. dollars, followed by Google in second place, with 107.44 billion, and then Coca-Cola with 81.56 billion U.S. dollars. The top 10 companies were in the sectors of software, computer hardware, electronics, automotive, or food. Apple is a multinational corporation founded in California in 1976 and had stores in fourteen countries worldwide in 2014.
Alongside the largest brands in the world, Apple was also the largest brand in the United States. In 2014, the Apple brand was worth 104.68 billion U.S. dollars. Google was again second, with a value of 68.62 billion U.S. dollars. Coca-Cola, although third globally, ranked only tenth in the U.S. market, with a value of 33.72 billion U.S. dollars, coming after Microsoft, Amazon, or Walmart.
One list did not place Apple first: the survey regarding the favorite brands of LGBT consumers in the United States in the second quarter of 2014. The brand receiving the most positive feedback was the largest American membership warehouse club, Costco, with an index score of 27. Netflix followed with an index score of 22.9 points. Apple, however, was ranked tenth by LGBT consumers, with an index score of 19.5.