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Main drivers for deciding where to shop for Hispanic and non-Hispanic American shoppers during the holidays in the United States in 2025

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Source

Release date

October 2025

Region

North America, United States

Survey time period

June 24 to October 22, 2025

Number of respondents

1,569+ holiday shoppers

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Which of the following will be most important to you when deciding where to shop for the holidays this year?"

Citation formats

Holiday shopping drivers among Hispanic and non-Hispanic Americans in the U.S. 2025

Published by
F. Watty,
Oct 28, 2025

During a survey conducted between June and October 2025, around ** percent of Hispanic Americans stated that they based their holiday shopping decision mainly on deals and promotions, while 24 percent of non-Hispanic Americans mentioned free shipping. Hispanic American shoppers tend to prioritize **** more than Non-Hispanic American consumers. 

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