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The most credible types of brand representatives according to consumers from selected countries worldwide as of May 2023

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Source

Release date

June 2023

Region

Worldwide

Survey time period

May 2023

Number of respondents

13,802 respondents

Special properties

Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.

Supplementary notes

The type of the survey was not specified in the source.

Citation formats

Credible types of brand representatives according to customers worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2023
During a May 2023 survey among the general population of selected countries worldwide, ** percent of respondents said that scientists or academic experts would be the most credible brand spokesmen/women or ambassadors. Another ** percent stated that an ordinary voice similar to theirs would be the most credible, while ** percent believed that a brand technical expert would make the best match for this role.
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