During a survey conducted among Canadian consumers in 2021, ** percent of male and ** of female respondents were willing to pay more in support of products or services from companies and brands they trusted.
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Ipsos. (January 5, 2022). Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. "Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender." Chart. January 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. (2022). Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. "Share of Consumers Who Would Pay More for Trusted Brand Products or Services in Canada as of August 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2022, /statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos, Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/500945/canada-consumer-pay-more-trusted-brands-gender/ (last visited July 21, 2026)
Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender [Graph], Ipsos, January 5, 2022. [Online]. Available: /statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
