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Consumers first choice of shopping channel worldwide in 2025, by country

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Source

Release date

December 2025

Region

Worldwide

Survey time period

September 9 to October 15, 2025

Number of respondents

5,010 respondents

Age group

16 years and older

Citation formats

First choice shopping channel worldwide by country in 2025

Published by
Bruna Rocco,
Mar 3, 2026

A survey conducted in 2025 in selected countries around the globe showed that marketplaces are still the number one channel of choice for shopping for Chinese, South Korean, and German consumers, with **, **, and ** percent, respectively. In the United Kingdom, shoppers prefer to start with the brand's website or app at almost ** percent, while in the U.S., ** percent picked physical stores as their first shopping choice. 

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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