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Share of Gen Z and Millennial consumers for whom sustainability is a driving factor behind their purchasing decisions in the United States as of September 2023

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Sources

Release date

December 2023

Region

United States

Survey time period

September 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among Gen Z and Millennial consumers

Method of interview

Online survey

Citation formats

Gen Z & Millennials driven by sustainability in purchasing decisions U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2024

According to a survey conducted among consumers in the United States, ** percent of Millennial respondents said sustainability was a driving factor behind their purchasing decisions. Gen Z respondents driven by sustainability amounted to ** percent.

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