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Share of adults trusting brands' sustainability claims in the United States as of July 2022, by generation

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Sources

Release date

November 2022

Region

United States

Survey time period

July 5 to 7, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Special properties

excluding "don't know" and "no opinion" responses

Supplementary notes

The source does not define each generation span or the survey type.

Citation formats

Share of adults trusting brands' sustainability claims U.S. 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 11, 2023

During a July 2022 survey among adults in the United States, responding members of Generation Z were the most distrustful of brands' sustainability claims, with ** percent of them saying they did not believe them. Conversely, ** percent of millennials and members of Generation X said they believed in brands' sustainability claims.

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