*Of those following an influencer on social media.
**Consumers were surveyed in the US, Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and the Netherlands.
Citation formats
Impact of influencer marketing on shopping behavior in Italy 2024
A 2024 survey showed that influencers have an impact on purchase decisions, as ** percent of Italian consumers following an influencer on social media are influenced by them when shopping online. However, the percentage was slightly lower than the worldwide average, at ** percent. Another ** percent of surveyed Italian consumers considered influencers' recommendations trustworthy.
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EY. (July 16, 2024). Impact of influencer marketing on shopping behavior in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
EY. "Impact of influencer marketing on shopping behavior in Italy in 2024." Chart. July 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
EY. (2024). Impact of influencer marketing on shopping behavior in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
EY. "Impact of Influencer Marketing on Shopping Behavior in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jul 2024, /statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
EY, Impact of influencer marketing on shopping behavior in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/ (last visited August 04, 2026)
Impact of influencer marketing on shopping behavior in Italy in 2024 [Graph], EY, July 16, 2024. [Online]. Available: /statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
