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How much Gen Z are willing to pay for sustainable products in selected European countries in 2024

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Source

Release date

October 2024

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

June to July, 2024

Number of respondents

750 respondents

Age group

18-27 years

Supplementary notes

Survey type not specified by source.

Source question originally phrased as "How much more would you be willing to pay for products with less environmental and/or social impact?"

Citation formats

How much Gen Z are willing to pay for sustainable products in Europe 2024

Published by
F. Watty,
May 19, 2025

According to a 2024 survey, around **** of Gen Z from the United Kingdom, France, Spain, Italy, and Germany shared that would pay up to 10 percent more for a sustainably-made product. Just over ** percent, however, would not be willing to pay a premium.

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Statistics on " Generation Z fashion worldwide "

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Other statistics that may interest you Generation Z fashion worldwide

Global overview

6

United States

8

Europe

8

APAC

7

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Topics

Gen Z fashion worldwideSustainable fashion worldwideGeneration Z fashion in the United StatesInditexGeneration Z fashion market in the United Kingdom
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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