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Behaviors that make Gen Alpha consumers like a brand or a person in the United States in 2025

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Sources

Release date

January 2026

Region

United States

Survey time period

November 2025

Number of respondents

505 consumers

Age group

8-14 years

Supplementary notes

This question was phrased by the source as follows: "When you think about what’s important to you or what makes you like a brand or person more, which of these matters most?"

Citation formats

Behaviors that make Gen Alpha consumers like a brand or a person in the U.S. 2025

Published by
F. Watty,
Jan 20, 2026

According to a survey in 2025, **** of Gen Alpha consumers liked a brand or a person more when they treated people fairly. For ** percent of Gen Alpha, making people feel calm or confident made them like brands and people more. was also important for Gen Alpha consumers to improve their perception about brands.

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