El Buen Fin refers to an annual shopping event in Mexico that takes place in November. In 2025, the event took place from the 13th to the 17th of November.
According to a survey conducted ahead of El Buen Fin 2025, 77 percent of buyers said that it is very likely they will acquire something online during the mega sale event. Over ten percent considered it a neutral probability to shop in El Buen Fin.
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Asociación Mexicana de Venta Online. (October 1, 2025). Share of shoppers likely to purchase on El Buen Fin in Mexico in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1536335/el-buen-fin-in-mexico-likelihood-to-buy-online/
Asociación Mexicana de Venta Online. "Share of shoppers likely to purchase on El Buen Fin in Mexico in 2025." Chart. October 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1536335/el-buen-fin-in-mexico-likelihood-to-buy-online/
Asociación Mexicana de Venta Online. (2025). Share of shoppers likely to purchase on El Buen Fin in Mexico in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1536335/el-buen-fin-in-mexico-likelihood-to-buy-online/
Asociación Mexicana de Venta Online. "Share of Shoppers Likely to Purchase on El Buen Fin in Mexico in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2025, /statistics/1536335/el-buen-fin-in-mexico-likelihood-to-buy-online/
Asociación Mexicana de Venta Online, Share of shoppers likely to purchase on El Buen Fin in Mexico in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1536335/el-buen-fin-in-mexico-likelihood-to-buy-online/ (last visited August 03, 2026)
Share of shoppers likely to purchase on El Buen Fin in Mexico in 2025 [Graph], Asociación Mexicana de Venta Online, October 1, 2025. [Online]. Available: /statistics/1536335/el-buen-fin-in-mexico-likelihood-to-buy-online/
