El Buen Fin refers to an annual shopping event in Mexico that takes place in November. In 2025, the event took place from the 13th to the 17th of November.
According to a survey conducted ahead of El Buen Fin 2025, 69 percent of internet users will likely acquire something during the mega sale using online and offline channels. Over a quarter expected to shop in El Buen Fin exclusively online, and only three percent were planning to buy exclusively in physical stores.
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Asociación Mexicana de Venta Online. (October 1, 2025). Share of potential shoppers planning to purchase during El Buen Fin in Mexico 2025, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1536404/purchasing-channels-in-el-buen-fin-in-mexico/
Asociación Mexicana de Venta Online. "Share of potential shoppers planning to purchase during El Buen Fin in Mexico 2025, by channel." Chart. October 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1536404/purchasing-channels-in-el-buen-fin-in-mexico/
Asociación Mexicana de Venta Online. (2025). Share of potential shoppers planning to purchase during El Buen Fin in Mexico 2025, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1536404/purchasing-channels-in-el-buen-fin-in-mexico/
Asociación Mexicana de Venta Online. "Share of Potential Shoppers Planning to Purchase during El Buen Fin in Mexico 2025, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2025, /statistics/1536404/purchasing-channels-in-el-buen-fin-in-mexico/
Asociación Mexicana de Venta Online, Share of potential shoppers planning to purchase during El Buen Fin in Mexico 2025, by channel ÌÇÐÄÆƽâ°æ, /statistics/1536404/purchasing-channels-in-el-buen-fin-in-mexico/ (last visited July 27, 2026)
Share of potential shoppers planning to purchase during El Buen Fin in Mexico 2025, by channel [Graph], Asociación Mexicana de Venta Online, October 1, 2025. [Online]. Available: /statistics/1536404/purchasing-channels-in-el-buen-fin-in-mexico/
